Woodpark Jewelry
SOCIAL MEDIA MANAGEMENT
Woodpark Jewelry is a handmade jewelry brand that focuses on crafting vibrant, versatile pieces.
INSTAGRAM FEED
before
after
CASE STUDY
challenge
This Client's Instagram had been inactive since 2022 - they basically had no social media presence.
Despite stocking beautiful pieces, their product quality was not shown and they had no content variety.
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Our campaign aimed to re-establish Client’s account on Instagram and develop a cohesive and relatable brand image. Our goals were to highlight Client’s values and efforts, to demonstrate product quality effectively and accurately and to show products potential customers would be interested in.
solution
We developed their brand image by updating the Client’s photos based on their romantic, elegant vibes. All imagery and video was shot by us with full creative control given by the Client.
We pushed out content 3x a week, and actively engaged on Instagram with similar accounts to
re-establish Client’s audience and restore account health.
results
This Client's metrics hugely improved just after 1 month of being an active account again.
Their following # grew by 22.91% and their engagement rate skyrocketed to 6.77%.
They now have a look and feel relevant to their values and personality and are stocking their jewelry in Toronto shops.