NAKIIT Jewellery
SOCIAL MEDIA MANAGEMENT
NAKIIT is an independent Canadian jewellery brand that focuses on crafting limited edition pieces and carefully curated collections.
INSTAGRAM FEED
before
after
CASE STUDY
challenge
This Client is a one-woman show and she had no time to keep managing her social media, therefore she had been fairly inactive and posted without a strategy. She requested content that reflects her mission and background, and content that shows the effort she puts into every piece she makes.
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Our campaign aimed to elevate Client's Instagram presence, build a stronger community and improve content strategy. Our goal was to research their audience and competitors to optimize content variety while incorporating her values.
solution
We achieved this by sharing authentic stories through beautiful, cohesive content and actively engaging with both their existing and new audience. We created content buckets based on their niche and included the owner’s values and personality to reconnect with the audience.
results
We transformed Client’s Instagram presence to beautifully showcase the values of handmade and artisan jewelry. The revamped feed now reflects a cohesive aesthetic that resonates with the brand’s core principles. Her engagement rate increased by 55.41% which is a result of daily engagement.
''Petra at Sage Green Media is fantastic! She worked with me one-on-one to design and deploy a custom social media strategy that was tailored perfectly to my artisan jewellery brand NAKIIT. The reports she presented were detailed, easy to follow, and full of post/reel ideas that were perfectly adapted to my capacity as a one-women business (not to mention a new mom too!). She really gave my Instagram page a boost and connected with my audience in an authentic, genuine way. I would 100% recommend her for your social media needs!''
Melina, NAKIIT Jewellery